Using a backlinker strategy is a marketing plan being frequently requested by many of my clients. In the last two years of business, many of the clients at my communications marketing company have requested that my staff and I implement a strategic backlink strategy. This has involved developing a plan that will help to increase their online visibility, along with maximizing their media coverage. The reason for this increased demand has included many of my clients become more educated and knowledgeable, when it comes to online marketing strategies and creative concepts. I attribute this to the increased media coverage of new marketing theories, which includes SEO strategies, which are more commonly known as search engine optimization concepts. In addition, the increased popularity of the major search engines has also contributed to this increase, which includes search engines such as Google, Yahoo!, AOL, and MSN. At the end of the day, all my clients want is a strategy that will help improve revenue and increase business.